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The social media channels are often regarded as an accessory to online marketing, as an “add-on” of the marketing mix. They are also considered as something that is only started when the actual marketing work is completed. The establishment and maintenance of social media channels is, however, a core element of good online PR – regardless of whether something happens on the channels.

Of course it is good if your Facebook and Google Plus are busy and there are interesting and charming posts. It is even better when there are reactions or discussions. Here the snowball system works: If a user finds a contribution interesting, his virtual friends will also draw attention. If there are further “Likes” from this circle, the company account is made known to a wider audience of people. A lively discussion is the optimum thing a company can achieve in the social media field on the first level. In the ideal case even a viral marketing can be achieved (which, admittedly, really only happened in the absolute exceptional case).

Frequently, however, one sees that the company established an account is at Facebook but only sparsely or not at all maintain it. The effort for this work (i.e., the regular and also useful care) is finally to be underestimated. Especially it happens when some companies simply lack the feeling of a fingertip for this kind of enterprise communication. The setup of the accounts was nevertheless correct, because the search engines place the social media channels very prominently. It does not matter what and how often something happens on the channels.

Get On The First Place On Google!

Without care, the accounts of course clearly have no SEO-Power. If you type a keyword that has a link to the company or the company offer, you will not be hit on any of the company channels. On the other hand, it looks different when someone is looking for the company itself on Google. This is where the channels of the SERs appear and form the basis for a solid and awake appearance of the company on Google! The fact that the channels may be insufficiently maintained, is not apparent for an amazing number of users (at least not for those who do not pay attention).

With a little maintenance of the social media accounts one can miss the actual company website from the SEO-view. Here it is clear to the benefit of who understands to speak correctly and posts towards its “clientele”. Their posts are really interesting to the visitors. If these are then discussed and shared, not only the posts are passed on but also the company name. This sharing made accessible to the “friends” who has not yet “liked” the company. This is the cracking point: The users are always interested in the sender of interesting posts! If you like what you get shown, go to Google on the search and quickly find the company web site.

Even “inanimate” accounts make sense

Facebook in this case do not function as a digital but as an emotional link. The interest in the company is aroused, so the traffic also increases on the website. So this is a form of corporate communication in which there is a lot of potential. A truly meaningful and persevering management of the channels cannot be controlled by many companies (not only from an organizational point of view, but also from a stylistic point of view). However, the pure existence of the channels helps to strengthen the digital profile of the company.

Through the aforementioned occupancy of the foremost places at Google, social media accounts are also a tool of reputation management. The social networks are very strong from the point of view of SEO. For example, they claim their place against foreign online contributions with unwanted content. From this perspective, the accounts are also a means to keep control of their own brand.

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Why  Need Social Media Marketing?

Hello everybody! Are you an active online buyer? What platform do you usually use when shopping online?  In the past, most of you probably purchased through open markets such as E-bay and Amazon or through social commerce like Groupon and LivingSocial. Recently, the percentage of shopping in open markets and social commerce has decreased slightly and more consumers are making purchases through social media like Facebook and Instagram.

Social Media Shopping

I DID buy a product through social media, too! There was a shirt I wanted but it was not a common style and I could not find it in any social commerce or open market. Just in case, I tried to find it using the hashtag in Instagram. Ta-da! I was able to find the seller who sold the clothes and purchase it after sending a direct message.

It was the first time I made a purchase through social media. You could have a hard time when you want to refund it or to get after service, however, the advantage of the social media shopping is that you can buy uncommon products in cost effective way in my opinion. (Because the uncommon products should have been made custom!)

Social Media Marketing

Social media is the media that people use to interact and share information by using the interactivity of social networks. The types of content include text, image, video, audio, and so on. Because of the nature of this marketing is that individuals are exposed as subjects, they are creating many-to-many interactions rather than one-on-one communication.

When they use social media, they can constantly communicate with other people and promote your brand and company! While users can share information and opinions with each other on social media like Twitter, Facebook and Instagram, they become marketing medium and also powerful shopping channels which can lead to sales of products.

Social media marketing can spread fast and easy, and it can target precise, so companies should pay more attention to it. In social media marketing, unlike conventional marketing, customers are the main players. They voluntarily engage in blogging, twitting and so on to actively engage in product improvement with ideas about their products or services. The voluntary participation of the customers has the advantage of being able to grasp the hidden needs of the customers. It is also easy to obtain the information that can be utilized for new market entry or product planning without spending a huge cost of the company.

Summing Up

Now is not the time to think about “Should I use social media to do online marketing?” but the time to think about “How to use social media?” Are you actively using social media for marketing? If you find it difficult to adapt to the new environment of social media marketing, please do not hesitate to knock on the door of The Echo System!